Inside this book
The author, Joe Girard, listed as the world's greatest salesperson by the Guinness Book of World Records, shows you the tactics and techniques he used to reach the top of the sales field. The book covers key topics, including:
How to determine a customer's wants, needs, and financial capacity.
Ways to build trust with customers so they recommend you to others.
How honesty can turn a "no" into a "yes".
Using immediate delivery to close sales and turn a customer into a friend.
How to leverage talent recruitment, business cards, customer files, and mailings.
Turning customer complaints into new orders and building long-term relationships to win customers for life.